Custom Rigid Boxes – Giving your products an appealing look through enticing packaging is slowly becoming crucial in this fast-paced and ever-changing world where market trends are perpetually changing. It is imperative to come up with strategies and tactics to stay a step ahead of your competitors.
When in the cosmetic industry, it is important to know that the outlook of your packaging matters and is the one, foremost thing that attracts consumers to your product. Investing in custom rigid boxes is a rather wise idea because these boxes are perfect for setting an impression and can be customized to your liking. Read on to find out how.
Merits of Custom Rigid Boxes:
Tip 1. Use a Wide Range of Colours to Attract and Compel People to Your Product
Colours are highly important when it comes to packaging because they are noticeable from afar due to their vibrancy. Colours attract in a way no advertisement, billboard, streamers or television commercials can. They instill a certain emotion in us. The perception of colours is given to us by providence and we judge things base on their outlook. Having attractive rigid boxes is highly significant especially when it comes to luxury goods like cosmetics.
Your custom printed rigid boxes should have beautifully crafted patterns through captivating colour combinations. You can use a wide range of hues to create patterns and designs that compliment your product. Moreover, you can use graphics or minimalism to give your packaging a contemporary look.
Tip 2. Prioritize Durability and Protection Because No One Wants a Spoiled Product
A spoiled product is an immediate turn-off for anyone because it will no longer be usable. Many companies compromise on durability to cut costs, however, this in turn costs them brand image, brand loyalty and customer retention. They are then unable to grow and gradually extinguish.
For this reason, you must not compromise on the durability factor of your packaging. Rigid boxes themselves are compose of materials such as cardboard, which is a very sturdy and strong material. The durability factor adds to the value of your custom rigid boxes.
Tip 3. Target Niches – Go Green by not Risking Sustainability!
When it comes to selling a specific product like eyeliners with enticing packaging, you should always target niches. For individuals interested in cosmetics and specifically eyeliners, you can hoist the colour green and market the sustainability of your business. This would appeal to many people as they are slowly shifting to sustainable cosmetics in custom boxes wholesale.
Custom rigid boxes are paper-base packaging, meaning that they will decompose and biodegrade easily without harming the environment. Moreover, you can use soy-based inks instead of traditional inks for your custom printed rigid boxes. These boxes can also be recycle and reuse.
Tip 4. Use Embellishments to Entice Your Consumers
The usage of embellishments is significant when it comes to cosmetic products because it makes the unboxing experience memorable and appealing for your consumers. You can use various glitters and beads to make your rigid boxes wholesale look enticing to your consumers.
The glitter and beads will also compliment the eyeliner encased in the packaging itself, making it captivating for your consumers. You can also add windows and handles to the packaging for the ease of your consumers. Windows will aid your consumers to take a peek at the product and the handles will help them carry the packaging easily.
Tip 5. Do not Forget to Add Description and Details of the Product Itself
Adding description and details on your eyeliner packaging is very important. You can make it appealing by 3D embossing the printing and your logo. Furthermore, adding descriptions and details of the product will also increase your rigid boxes wholesale because your buyers will be satisfy with the presentation as they will have all the details of the product in front of them.
Tip 6. Do Thorough Market Research – Knowing Your Market is Imperative!
When it comes to making packaging appealing for your consumers, you must always have knowledge regarding the preferences of your consumers because if you do not know the demands of your buyers, you will not be able to deliver what they need. Always make sure to do thorough market research and analysis to gain an in-depth insight regarding your target population!
